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This like new cardboard display just arrived in the mail. Yay!

Wow it certainly looks brand new, Is it a repro or a well kept original???.

If its an original then its the one that got away.Thanks for showing.
numi

Super Nice! That is a find most collectors like myself would love to have. Thanks for showing it.

I am glad you got that one Tom, it has gone to a very good home and I am as happy as the Seller for that. It is unused out of a salesman's storage unit according to the Seller Numi. I knew that brand new one was too nice for me when I saw it first listed in February. I use mine to display models that were current during that display's (1968) period of use, but would never have unfolded this unused one for that purpose. It is the best example of the last white cardboard display Bronner made that I still need. The price was right, but just not 'right' for our use. It is one I let get away, there will be one that is right for us one day. Very, Very Nice Tom, do enjoy it!......kwakers

kwakers wrote:I am glad you got that one Tom, it has gone to a very good home and I am as happy as the Seller for that. It is unused out of a salesman's storage unit according to the Seller Numi. I knew that brand new one was too nice for me when I saw it first listed in February. I use mine to display models that were current during that display's (1968) period of use, but would never have unfolded this unused one for that purpose. It is the best example of the last white cardboard display Bronner made that I still need. The price was right, but just not 'right' for our use. It is one I let get away, there will be one that is right for us one day. Very, Very Nice Tom, do enjoy it!......kwakers

It was on ebay for quite some time. For anyone that cares it was a $600 Buy it Now. I felt it was a very reasonable price being in the condition it was. Not cheap but not full value either.

That takes me right back to the good ole days when you picked your model from the display (and sometimes right out of the display).

simply beautiful, watery eyes me just by looking at the picture I watched 10 minutes without stopping, congratulations

grillin

Because this white display was done in 1968, they were just used 1 1/2-two years until the 'New' Superfasts were released. Larger stores already had the newer design round rotating plastic displays that they were using, but most of our smaller older stores were still using the 1967 and earlier yellow cardboard display with the 53 Mercedes coming out of it's box. These cardboard displays were given out free with an order of models that were purchased from Fred Bronner. The round rotating plastic displays were available either free spinning or motorized, but were sold to stores at a very reasonable price. Once the new Superfast Lesneys were being shipped out in 1969, all the stores in our area immediately switched to the square Superfast rotating plastic displays with their bright multi-colored advertising panels. It would not surprise me to find that these were supplied very cheap by Bronner in order to re-ignite 'his' Lesney line that had been almost killed in the U.S. by the 'New' in 1968 Mattel Hot Wheels.
Just like Joe, these cardboard displays bring back a flood of memories for me. Not so much your seldom seen in our area white style Tom, but the yellow earlier style especially for me. Many a first series or odd color Lesneys were removed from these by irate store clerks when we found them. I found one mixed color Hatra in Schenectady New York at Duane's Toy Land in one of these. His stock was all the 'New' yellow models, so we got the display model from a very friendly clerk. A few months later when we were at the local Rexall Drug store in Schylerville New York, we had to wait almost an hour for a 'too busy' irate clerk to get a ladder to remove our second two toned Hatra from their display. The clerk tried her best to sell us a yellow one, but patience, and also pleading with the store owner over the worker eventually paid off.
I am very glad you have made use of this new display to share here on the Forum Tom. One day I will buy myself a used dusty white one to use just like my earlier yellow ones. This brand new one was a bargain that has found it's loving home! Cheers, kwakers