Re: Code 2s and MOY" First Series repainted in gold.
Posted: Wed Mar 03, 2021 3:12 am
Collecting is always governed by ones personal preferences, likes and dislikes. There is no right or wrong method. I've never been a fan of so called Code II models and I'll try to very briefly explain my thoughts on that subject.
In reality, there is no difference between a Code II and a Code III. In some cases, the manufacturer will provide the "blanks" (for purchase) which are often models painted in a solid color without tampo printing. However, anyone can buy "blanks" or any other model they please for their Code II or Code III model. What makes a model a Code II is when the manufacturer provides a letter that basically says that you can do whatever you want to the model and shove it back in a Matchbox branded package (obviously certain restrictions apply, you can't do a model covered with a photo Jenna Jameson doing her thing).
The thought that Code II models are somehow extra special because of that little letter is really nothing more than marketing hype and nonsense. What makes them special is a confluence of circumstance. Are they being done for a well supported collectors club? Is the reworking of the model done in a very professional manner (paint work quality)? Is the color selection desirable and appropriate? Does the artwork suit both the model itself and the reason for making a special model in the first place? The quantity of the reworked models also factors in (i.e. how "limited" really is the model).
The simple fact that a model is a Code II virtually means nothing by itself. CCI used to have essentially a blanket license to crank out Code II models. Do you think some Dodge Viper with little Johnny's birth date and baby photo on the bonnet is going to be in the next Vectis auction? No, regardless of the fact that the model is a Code II, no one outside of Johnny's grandmother wants that thing (besides, her grandparents already received the first two that were given away).
The model itself wasn't even designed by Johnny's dad (or mum). They simply told CCI what they wanted it to say and emailed a pic of little baby Johnny. CCI did all the rest and emailed a photo shopped pic (of the proposed model) back to Johnny's dad for approval. All of five minutes was spent adding some text, selecting a font, maybe adding some background contrast color and superimposing baby Johnny face on the bonnet. So yes, Code II literally means nothing when you (meaning Mattel) got to the point that it was literally white washing nearly anything with that label.
To start at the beginning, what it takes to make a great and in demand Code II is someone who can produce a wonderful Code III. It has to be tied into a great organization and it has to look like something that could have easily rolled out of the factory. You also have to start with an appropriate model. For example Mattel's Matchbox Hero City generic Radar truck would be an instant fail as a MICA club model. With the whole Code II model thing being out of control and virtually meaningless, the most simple decision would be to end the whole program, which Mattel did. They wanted to end the meaningless connection that some people associated with Code II models and the corporation making Code I products (Code I's being the company's branded creations and products). There was no profit in Code II and having to provide the blanks was more hassle than it was worth. The entire Code II status was meaningless when Mattel inherited it along with the brand and it never did anything for their bottom line. It had simply long become a rubber stamp that could be applied to a Code III model. I still have some model blanks that were made and sold to specifically be marketed as Code II models. Only the fact that Mattel has repealed that status is preventing me from selling my Code III's (using those blanks) as official Code II's for the Central Florida Diecast Club.
For the USA (from the point Mattel ended Code II's) all club models and convention models are Code III's. The exception being Jim G's big Matchbox and diecast events in Albuquerque, NM, those are Code I models produced by Matchbox. I don't know how Europe gets away with using some nearly worthless designation that Mattel ended several years ago.
In reality, there is no difference between a Code II and a Code III. In some cases, the manufacturer will provide the "blanks" (for purchase) which are often models painted in a solid color without tampo printing. However, anyone can buy "blanks" or any other model they please for their Code II or Code III model. What makes a model a Code II is when the manufacturer provides a letter that basically says that you can do whatever you want to the model and shove it back in a Matchbox branded package (obviously certain restrictions apply, you can't do a model covered with a photo Jenna Jameson doing her thing).
The thought that Code II models are somehow extra special because of that little letter is really nothing more than marketing hype and nonsense. What makes them special is a confluence of circumstance. Are they being done for a well supported collectors club? Is the reworking of the model done in a very professional manner (paint work quality)? Is the color selection desirable and appropriate? Does the artwork suit both the model itself and the reason for making a special model in the first place? The quantity of the reworked models also factors in (i.e. how "limited" really is the model).
The simple fact that a model is a Code II virtually means nothing by itself. CCI used to have essentially a blanket license to crank out Code II models. Do you think some Dodge Viper with little Johnny's birth date and baby photo on the bonnet is going to be in the next Vectis auction? No, regardless of the fact that the model is a Code II, no one outside of Johnny's grandmother wants that thing (besides, her grandparents already received the first two that were given away).
The model itself wasn't even designed by Johnny's dad (or mum). They simply told CCI what they wanted it to say and emailed a pic of little baby Johnny. CCI did all the rest and emailed a photo shopped pic (of the proposed model) back to Johnny's dad for approval. All of five minutes was spent adding some text, selecting a font, maybe adding some background contrast color and superimposing baby Johnny face on the bonnet. So yes, Code II literally means nothing when you (meaning Mattel) got to the point that it was literally white washing nearly anything with that label.
To start at the beginning, what it takes to make a great and in demand Code II is someone who can produce a wonderful Code III. It has to be tied into a great organization and it has to look like something that could have easily rolled out of the factory. You also have to start with an appropriate model. For example Mattel's Matchbox Hero City generic Radar truck would be an instant fail as a MICA club model. With the whole Code II model thing being out of control and virtually meaningless, the most simple decision would be to end the whole program, which Mattel did. They wanted to end the meaningless connection that some people associated with Code II models and the corporation making Code I products (Code I's being the company's branded creations and products). There was no profit in Code II and having to provide the blanks was more hassle than it was worth. The entire Code II status was meaningless when Mattel inherited it along with the brand and it never did anything for their bottom line. It had simply long become a rubber stamp that could be applied to a Code III model. I still have some model blanks that were made and sold to specifically be marketed as Code II models. Only the fact that Mattel has repealed that status is preventing me from selling my Code III's (using those blanks) as official Code II's for the Central Florida Diecast Club.
For the USA (from the point Mattel ended Code II's) all club models and convention models are Code III's. The exception being Jim G's big Matchbox and diecast events in Albuquerque, NM, those are Code I models produced by Matchbox. I don't know how Europe gets away with using some nearly worthless designation that Mattel ended several years ago.