Hasbro offers to buy Mattel

[charliep]

Just spotted this article and thought it might be of interest. If it goes through, Matchbox will change hands again.


Business
Hasbro offers to buy Mattel as tech pressures the toy world
Engadget Jon Fingas,Engadget 19 hours ago
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Toys 'R' Us may not be the only major casualty of technology's influence on the toy industry. Wall Street Journalsources claim that Hasbro recently made an offer to buy Mattel. It's not clear what terms Hasbro offered or how receptive Mattel was, but it would put two of the best-known kids' brands together -- My Little Pony and Hot Wheels would exist side-by-side. Neither side is commenting on the apparent leak.

Hasbro is likely taking advantage of Mattel's relative weakness. While Hasbro has been riding high on sales of Disney-themed toys (including Star Wars) as well as licenses for movies and TV, Mattel is in the midst of turning around years of failed toy lines that weighed it down. Also, the two are complementary: where Hasbro ditched its manufacturing facilities a while ago, it would get some back with a Mattel deal. There are concerns that a Hasbro/Mattel pact could violate US antitrust law by creating a dominant toy maker, but it's not certain that a union would face scrutiny as tough as for, say, a telecom.

If a deal did go ahead, it would reflect the tech industry's increasingly firm grip on kids' free time. Although Hasbro clearly has the upper hand, both it and Mattel have to compete with consoles and tablets -- how do you get parents to buy Barbie playhouses when video games beckon? It could have long-term consequences for connected toys, too. Hasbro would have a larger stable of tech-driven toys, and could fold Mattel's know-how into its own projects.

Wall Street Journal
This article originally appeared on Engadget.

[GHOSTHUNTER]

Could we see Matchbox being sold off to new owner/investers as I don't think Hasbro would be that interested in a low tech item as a toy car with Two different brand names on it!

Ghosthunter.

[motorman]

Could the new owners be English? It would be great to see ‘Made in England’ on the baseplates again.

[fixer]

Could the new owners be English? It would be great to see ‘Made in England’ on the baseplates again.

probably Bulgarian just for you Al ......just think of all those new variations for you to hunt down

[motorman]

Could the new owners be English? It would be great to see ‘Made in England’ on the baseplates again.

probably Bulgarian just for you Al ......just think of all those new variations for you to hunt down

Let’s not joke about that.................what a dreadful thought!!!

[matchboxtom]

Matchbox seems to be just starting to get back to quality licensed models. Even coming out with a new series with opening doors and hoods. I would hate to see that stop now. 2018 looks to be a great year. Oh well. It's not up to us.

Tom

[Idris]

Oh well. It's not up to us.

We could have a whip round and put in our own bid.
I'll start things off by putting a fiver in the pot.

[ChFalkensteiner]

Even coming out with a new series with opening doors and hoods.

Sounds very much like the "Feature Cars" from 2002 to me. Four times the price of basic miniatures and only available in the USA.

In other words: bound to fail...