The Sale of 1971

[matchboxkiwi]

Sorry this photo has a track set poster with it but this is the large window poster for the great 1971 trade in.

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Here is some of the promotional paper work.

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Why use an illustration of a car that's not even in the range? Was it an idea for a future release that never happened! It reminds me of the Japanese blister pack header cards which had models illustrated on them that weren't part of the Matchbox range. Could be MB54 Ford Capri with some add ons I guess.

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Anyone have this model in the promotional packaging?

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Cheers, Steve
Matchboxkiwi

[Miller]

Fascinating insight into the business!

Sadly the texts are not easy to read. What does the trade in mean? Is it an offer to the dealer or announcement of a campaign?

About the car used in the illustration - i guess its a kind of generic copy of the 1970 Camaro

[motorman]

Steve, I have seen this incentive before to trade in your old models, do you know what discount the kids in the 70's got on their new models when they traded in their old ones?

[GHOSTHUNTER]

There was also a TV advert in the U.S. and the subject of the broken car in the Boy's hand is #24c Rolls-Royce Silver Shadow...

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Ghosty.

[johnboy]

Here's the ad for those that haven't seen it:

https://www.youtube.com/watch?v=W2m_bkYXcOU

[johnboy]

So a trade-in got you a model for 59c, does anyone know the usual price?

[Idris]

Anyone have this model in the promotional packaging?

Looks to me as though it's based on the 75b Ferrari.

[GHOSTHUNTER]

So a trade-in got you a model for 59c, does anyone know the usual price?

The blister carded models were 69cents in 1970, so I reckon the 59cent price point for 1971, was to stimulate sales of the new range of 'Superfast' models.

Ghosthunter.

[kilarae]

The car in the illustration is actually a pretty good drawing of an AMX Javelin. Sorry, but I am not where I can post a picture. Matchbox did start making the #9 Javelin in 1972.
I think the #9 Javelin is a pretty model, but it took a lot of liberties versus the real car.

Hans in Denver

[cOO7rgi]

The car in the illustration is actually a pretty good drawing of an AMX Javelin. Sorry, but I am not where I can post a picture. Matchbox did start making the #9 Javelin in 1972.

The drawing is not an AMX Javelin but the 1968/69 AMC AMX 2-seater.

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I guess Matchbox were planning the AMX but AMX production ended in 1970 (1970 models have a different front end so it can only be a 1968/69) and Matchbox then decided to do the AMC Javelin instead which had received new styling for 1971. The high-performance versions of the Javelin were called Javelin AMX but had not much to do with the earlier 2-seater AMX.